About ROKK RASH

Rokk Rash Lifestyle Co. was born from simple, humble and unexpected beginnings. After we purchased our first Jeep, Booger, a green JK that we shared countless adventures in, we returned from a weekend wheeling/camping trip and Tracy realized the brand new black wheels had been severely scratched. Shane returned a long, slow stare at her (may have been an eye roll) and said, "Listen. If we are going to do this, you have to realize that "rock rash" shows we use our rig for what it was made for. When you see rock rash on wheels you know that person off-roads their rig to adventure and doesn't mind a few dents and scratches to go places other can't." After that conversation, we decided to start Rokk Rash Off-Road Lifestyle Co to create apparel and accessories to sport on our adventures and share with our fellow off-road community so we all can sport our hobby on our sleeve.  

Welcome! We are a couple that loves to go rock crawling and four wheeling anywhere our vehicles can take us (which Shane makes sure is nothing short of everywhere). Due to our love for adventure, we want to visit places that only a select group can go!  We decided to start an off-roading lifestyle company that focuses on our love for four-wheeling with a dash of humor and badass design.  We want you to be able to Rokk your love for rock crawling on and off the trail.

Shane, a born-and-raised Colorado native, has been piecing together his own off-roading vehicles since he was old enough to drive. Due to a strong education in mechanics from his father, and a lifelong upbringing and membership in Colorado's oldest car club, he loves anything that has a motor, wheels, tires, and an ability to raise his adrenaline. His automotive expertise makes Rokk Rash possible since half his time is spent maintaining the off-roading vehicles or fixing the last adrenaline-packed decision / mistake we made. 

Tracy was born in California with a love for outdoors, adventure, roughing it and spikes in adrenaline as well. After moving to Colorado to attend CU Boulder for college, she couldn't resist the terrain Colorado has to offer and stayed. For years, she worked as a lead graphic designer at a major apparel company, traveled the world developing a ski brand and eventually left to start her own entrepreneurial adventures. 

Quality is never compromised on any of our apparel or products. We guarantee durability, comfort and high-quality fabrics. If we wouldn't buy it or wear it, why would we expect you to? We are committed to providing you styles and designs that uniquely express your four-wheeling passion and are built to last through the wear and tear of reckless days.